Corporate mission: to create happiness for employees, benefits for the enterprise, and wealth for society
Corporate Vision: To be a modern enterprise and create a century old brand
Corporate spirit: giving oneself the power to conquer all difficulties
Strategic goal: first strive for excellence, then strive for greatness, and then strive for strength
Business philosophy: Benevolent in morality, harmonious and innovative
Talent concept: possessing both moral integrity and talent, and applying them according to the needs of individuals
Marketing philosophy: Although ten thousand meters are long, one meter is not short
Core values: Believe in the masses, rely on the masses, and do everything for the masses